How to successfully launch a workplace fitness center: what to look for in a vendor partnership

From the desk of Kim Castillo, Business Development Representative

Launching a workplace fitness center is a major initiative, and choosing the right partner is crucial for success. 

With decades of experience in designing and managing corporate fitness canters, Optum Workplace Well-being offers a comprehensive approach. We understand that every company has unique needs, and our team works closely with clients to customize fitness solutions that reflect their corporate values and wellness goals. We don’t just provide a one-size-fits-all model; instead, we assess your employee demographics, preferences and space to deliver a design that maximizes both engagement and functionality.

Launching a workplace fitness center requires careful planning and collaboration with the right vendor partner. Here are some key factors to consider:

1. Experience and expertise. Look for vendors with a strong track record in designing and managing fitness and wellness spaces. Optum, for example, brings over 37 years of experience and manages more than 300 locations.
2. Customization. The vendor should tailor the design and services to meet your company’s unique needs. Assess their ability to understand your workforce, to integrate wellness programs and to create a fitness space that reflects your culture.
3. Technology integration. Vendors should offer digital solutions such as fitness apps and smart equipment. Technology boosts engagement and makes the center accessible to on-site, remote and hybrid employees alike.
4. Comprehensive services. Choose a vendor that provides a full spectrum of wellness services — including fitness programs, nutrition coaching, stress management and ergonomic support — to address all aspects of employee well-being.
5. Member engagement and support. Ensure that your vendor excels at creating personalized fitness experiences, drives participation and maintains high satisfaction rates. This is often demonstrated through their ability to provide wellness consultations, responsive support and engaging programming.
6. Sustainability and flexibility. The vendor should be able to adapt the fitness center over time. Flexible design and programming ensure that your center stays relevant as employee preferences and wellness trends evolve.

By selecting the right vendor, your company can create a space that enhances health, well-being and morale, contributing to a more engaged and productive workforce.

At Optum, we value partnership. Our team works alongside yours to understand the specific wellness goals of your organization and to ensure that your employees are set up for success from day one. From the design phase to ongoing management, we stay involved and invested in your long-term goals, making sure that the fitness center continues to meet the needs of your evolving workforce.